Apple updates App Store guidelines to crack down on 'nudify' AI apps

Apple has updated its App Store rules to more explicitly ban so-called "nudify" applications that use artificial intelligence tools to generate intimate images of people without their consent.

The rule changes follow significant criticism directed at Apple after users on X earlier this year utilized tools like Grok to create non-consensual, sexualized deepfakes, which notably included minors.

This policy update highlights the growing challenges tech platforms face regarding digital safety and personal privacy as generative AI technologies become more accessible and prone to misuse.

For the global tech ecosystem, including emerging markets, this move signifies a stricter regulatory approach toward AI ethics. Developers are now under increased pressure to ensure their applications comply with stringent safety and consent standards.